Description: Join a leading mobile app provider for an informative and entertaining discussion on how to get the most out of mobile apps for your conference. We'll share stories and discuss several key topics, such as important terms to know, increasing attendee engagement, improving supplier/vendor participation, analytics, and what Apple and Android require of meeting organizers.
Meeting planners – and suppliers – can learn how to take advantage of mobile event apps before, during, and after the events.
Mobile conference and meeting apps are now common tools for meeting professionals. There are more than 130 mobile app providers around the world. The range of features, pricing, and business models are all over the map, and so it can be confusing to compare providers and gauge differences. Planners wrestle with increasing engagement, calculating ROI, and satisfying both internal constituents and sponsors. Now, with policies established by Apple in early 2018, organizations are tasked with enrolling and maintaining licenses with Apple, which means that organizations are ultimately responsible for their branded apps.
- Discover the key triggers for attendee engagement
- Understand the 5-step plan to increase app downloads and installs
- Know the differences between Apple vs. Android, and why the Apple Developer Program is important
- Compare the benefits of branded vs. container apps
- Share best app practices with other planners
- Learn about issues that affect mobile event apps
Specific benefits and takeaways:
- Questions to ask when interviewing mobile app providers
- What are the unique requirements for government and university-based meeting apps?
- 5-Step promotional action plan to increase downloads and installs
- How to be better organized when integrating a mobile app
- The pros and cons of gamification
- How to merchandise and generate revenue from sponsors
- Setting expectations: organization leadership, attendees, exhibitors/sponsors, and speakers
Speaker Bio: Phil Rappoport is responsible for sales, marketing, and client services for OpenConcept Systems, Inc., the developer of the AgendaPop event app. AgendaPop is in its 8th year of customizing its mobile app for conferences around the world.
He is an adjunct faculty member for the national Society of Government Meeting Professionals and will be leading a session at the National Education Conference for the third consecutive year. He has been invited to give talks about mobile technology to various organizations around the country including MPI, PCMA, SGMP, ASAE, and others.
Phil has served in marketing and promotion management capacities for companies in technology, consumer products, and broadcasting, such as AOL, Fox Television, Sony, and Tribune. During AOL’s early years, Phil became the Internet’s very first director of online promotion. One of Phil’s notable achievements in that role was creating the Internet’s largest promotion – "Celebrity You’ve Got Mail" – in which he invited famous actors, musicians, and sports figures to utter their own "You’ve Got Mail" phrase. Prior to that in the 1990s, he produced a weekly late-night entertainment program for the ABC Television network.
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